FIREDISC Cookers to open flagship store in LaCenterra

By R. Hans Miller | News Editor
Posted 10/22/20

Texas-founded FIREDISC Cookers, a manufacturer of outdoor propane cookers, has announced that it will be opening its flagship store in the LaCenterra shopping center Nov. 1. The store will offer …

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FIREDISC Cookers to open flagship store in LaCenterra

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Texas-founded FIREDISC Cookers, a manufacturer of outdoor propane cookers, has announced that it will be opening its flagship store in the LaCenterra shopping center Nov. 1. The store will offer exclusive coming-soon products, a press release said.

“The flagship store is opening at a perfect time, when we’re seeing so much enthusiasm around the FIREDISC and the way it’s being used in any setting you can imagine,” said co-founder Griff Jaggard.

Griff and his brother, Hunter Jaggard founded the company in 2010, offering portable outdoor cookers that feature a large skillet-like pan heated by propane and mounted on a foldable frame that makes it mobile.

The new 4,600-square-foot store will feature vignettes to show off the core product’s versatility in different environments such as camping and hunting, the press release said. Recipes and tips for using the outdoor cookers will be provided by store associates and after the COVID-19 pandemic is done, the store will feature programming such as a “FIREDISC University” set of cooking classes and live music.

According to the FIREDISC Cookers’ website, the store is hiring for management and sales associate positions.

A soft opening is planned for Nov. 1 which will be followed by a grand opening event scheduled for Nov. 21 for the Katy area store. This is the manufacturer’s first branded store, though the company does distribute products through partnerships with more than 500 retailers in 44 states. The address for the new store is 23501 Cinco Ranch Blvd., Ste. H140, Katy.

“We picked Katy, TX because of the great family atmosphere found here as well as the diversity of the fast-growing friendly community,” Hunter said. “We think this will be an ideal place for our customers to both feel what our brand is all about and give us the direct feedback that will make us better and better.”

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