On March 11 H-E-B kicked off the 13th annual H-E-B Quest for Texas Best, a competition created to find the best Texas-made products. Submissions for the competition will be accepted from now through April 22. Qualified participants will compete for a combined $100,000 in cash prizes and the opportunity to feature their product on H-E-B shelves across the state.

Brookshire-based Honestly Texas rice is a previous finalist in this competition.

H-E-B’s Business Development Managers will select the top applicants who will present their products before a panel of judges selected by H-E-B this October in San Antonio. The panel of judges will determine the top four winning products and award $50,000 to the Grand Prize winner, the title of “Texas Best,” and placement on store shelves; $25,000 to the first-place winner; $15,000 to the second-place winner; and $10,000 to the third-place winner.

H-E-B has discovered more than 1,000 unique products throughout the Lone Star State over the last decade – from cookies, coffees to empanadas, pickles, and pho, to salsas, spices, and everything in between. Non-food submissions have included everything from beauty items, toys, home goods, and household necessities, to gardening supplies, coolers, and more. Over the years, H-E-B has reviewed over 7,000 samples of the most creative Texas-made products and awarded nearly $3 million in prize money complemented by marketing, mentoring, and supplemental support.

“We look forward to connecting with Texas-based innovators each year and providing exciting opportunities through this competition,” said James Harris, Sr. Director of Diversity & Inclusion and Supplier Diversity for H-E-B. “I can’t wait to see what products are brought to the table this year. After 12 years of the H-E-B Quest for Texas Best the creativity and ingenuity of Texans still inspire me.”

To prepare for Quest, participants will have the opportunity to visit with H-E-B Sourcing leaders at information sessions April 8, April 15, and April 21. Registration is required. To register for an informational meeting, review competition details, and learn more about the two-minute video requirement, please visit H-E-B Quest for Texas Best at https://newsroom.heb.com/heb-quest-for-texas-best/.

About H-E-B H-E-B, with sales of more than $50 billion, operates over 455 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Based in San Antonio, H-E-B employs over 170,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com.